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Foreplay is a platform that helps marketing teams save ads, build briefs, and track competitors to improve their ad creative process.

Foreplay

Foreplay is a platform that helps marketing teams save ads, build briefs, and track competitors to improve their ad creative process.

www.foreplay.co

Description

Foreplay - The Creative Strategy Stack

Features:

  • Swipe File: Save ads from Facebook, TikTok, and LinkedIn.
  • Discovery: Browse the largest curated ad library with over 1,000,000 ads.
  • AI Briefs: Transform ad inspiration into actionable briefs and storyboards.
  • Chrome Extension: Save ads from Facebook, TikTok, and LinkedIn with one click.
  • Mobile App: Capture inspiration on the go.
  • Spyder (Ad Spy Tool): Track competitors' ads and analyze their campaigns.
  • Inspiration Library: Access a free library of curated ads for inspiration.
  • Expert Swipe Files: Explore swipe files from top creative strategists.
  • AdTrax: Free music library for ads and micro content.
  • Affiliate Program: Earn 20% commission on referrals.

Summary:

Foreplay is a comprehensive creative strategy platform for marketers and agencies looking to improve their ad workflow, generate winning ad concepts, and boost their creative process.

Description:

Foreplay offers a suite of tools designed to help marketers and agencies save time and produce high-converting ads at scale. Its core features include:

  • Swipe File: A central hub for saving and organizing ad inspiration from various platforms. Users can create custom tags, filter by industry and format, and share content with others.
  • Discovery: A vast library of curated ads, updated in real-time, to help users identify trends, find winning ad ideas, and analyze competitor strategies.
  • AI Briefs: A powerful AI-powered tool to quickly transform ad inspiration into actionable briefs, scripts, and storyboards. It includes features like brand profiles, modular brief builders, and dynamic deliverables.
  • Spyder (Ad Spy Tool): Automatically tracks competitor ads on Facebook Ad Library and alerts users of new ads launched by their competitors.
  • Inspiration Library: A free, searchable library of curated ads, providing a starting point for creative inspiration.
  • Expert Swipe Files: Access to swipe files curated by leading creative strategists, offering insights into their strategies and techniques.
  • AdTrax: A free music library for ads and micro content, featuring pre-built royalty-free tracks that are specifically composed for 5, 15, and 30-second ads.

Foreplay is designed to streamline the entire creative workflow, from inspiration to production and beyond. The platform provides features to collaborate with teams, share ideas with clients, and keep track of projects.

With a free trial and flexible pricing plans, Foreplay offers a valuable solution for marketers and agencies looking to elevate their creative strategies and achieve better results.

Pricing

Pricing Plans:

  • Inspiration: $49/mo - Discover, Save and Share ads from Facebook, TikTok & LinkedIn. Included: 1 user, 2 Spyder Tracked Brands, Expert Swipe Files, Growing Library of +500k Ads, AI Search & Filtering, Unlimited Ads Saved, Boards & Folders, Public Share Links, Landing Page Screenshot, Ad Activity Status, Team Commenting, Chrome Extension, Mobile App, Notion Embeds, Slack Integration (Coming Soon)
  • Full Workflow: $99/mo - Go from inspiration to winning ads with unlimited access to AI tools. Included: 2 users, 2 Spyder Tracked Brands, Most Popular Inspiration Features, plus: AI Script Writing, AI Storyboards, Custom Templates, Brand / Client Profiles, Modular Brief Builder, Creator Submissions, Version Management
  • Inspiration (Yearly): $44/mo - Discover, Save and Share ads from Facebook, TikTok & LinkedIn. Included: 1 user, 2 Spyder Tracked Brands, Expert Swipe Files, Growing Library of +500k Ads, AI Search & Filtering, Unlimited Ads Saved, Boards & Folders, Public Share Links, Landing Page Screenshot, Ad Activity Status, Team Commenting, Chrome Extension, Mobile App, Notion Embeds, Slack Integration (Coming Soon)
  • Full Workflow (Yearly): $89/mo - Go from inspiration to winning ads with unlimited access to AI tools. Included: 2 users, 2 Spyder Tracked Brands, Most Popular Inspiration Features, plus: AI Script Writing, AI Storyboards, Custom Templates, Brand / Client Profiles, Modular Brief Builder, Creator Submissions, Version Management

Categories

MarketingCreative StrategyAd CreationSocial Media MarketingFacebook AdsTikTok AdsAd InspirationAd AnalyticsAd Spy Tools

Foreplay Best Application

Best for Marketing Agencies: Streamline creative workflows, collaborate on ad briefs, and discover winning ad inspiration to deliver successful campaigns for clients.

Best for In-House Marketing Teams: Improve team communication, accelerate pre-production with AI-powered briefs, and find competitor insights to create high-converting ads.

Best for Creative Strategists: Curate ad inspiration from a vast library, build and share creative mood boards, and access expert swipe files to develop innovative campaigns.

Best for Media Buyers: Analyze competitor ad campaigns to understand what's working and inform ad testing strategies, leverage data-driven insights to optimize ad spending.

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